Andrej Judiak

Andrej Judiak thinks about on-site search the way a shopper does, not just a vendor. 

As Head of Benelux at Luigi’s Box, he helps online retailers and B2B sellers turn better search and product discovery into real business results. 

He specializes in AI-powered search and product discovery, and in how recommendations should differ by vertical: size and gender filters for fashion, compatibility over similarity for electronics, easy reordering for groceries, price segmentation for jewelry. 

Presentation: How Lucide rebuilt Product Discovery with AI

Shoppers no longer type exact product names and hope for the best, they ask for “a warm light for above my dining table” and expect the right products to show up anyway. Lucide, a Belgian lighting retailer selling to both B2B and B2C customers, felt the gap firsthand: its search returned irrelevant results and frequent zero-result searches.

In this session, Andrej Judiak walks through how Luigi’s Box rebuilt Lucide’s product discovery with AI: Search that understands typos, vague phrases, and full sentences; ranking and personalization that adapt to whether a shopper is a wholesale buyer or a private customer, not just general sales history.
Expect real examples from Lucide, including how these changes drove an 8% uplift in B2B conversion rate and a 13% uplift in B2C conversion rate.